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TikTok\u6e38\u620f\u4e0e\u5e94\u7528\u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u6700\u8d35\u7684\u6d6a\u8d39\u4e0d\u662f\u82b1\u9519\u94b1\uff0c\u800c\u662f”\u7528\u592a\u5c11\u7684\u6570\u636e\u4e0b\u592a\u91cd\u7684\u7ed3\u8bba”\u2014\u2014\u770b\u4e00\u5929\u6570\u636e\u5c31\u5173\u6389\u53ef\u80fd\u66f4\u4f18\u7684\u7d20\u6750\u3001\u6216\u6025\u7740\u7ed9\u5c1a\u672a\u8dd1\u7a33\u7684\u7ec4\u52a0\u9884\u7b97\u3002\u521b\u610f\u6d4b\u8bd5\u7edf\u8ba1\u663e\u8457\u6027\u4e0e\u51b3\u7b56\u7eaa\u5f8b\u6cd5\uff0c\u5c31\u662f\u7ed9\u6bcf\u4e00\u6b21\u5f00\u5173\u52a0\u9884\u7b97\u7684\u51b3\u7b56\u88c5\u4e0a”\u8bc1\u636e\u95e8\u69db”\uff1a\u53ea\u5728\u6837\u672c\u91cf\u8db3\u591f\u3001\u5dee\u5f02\u771f\u5b9e\u663e\u8457\u65f6\u624d\u52a8\u624b\uff0c\u628a\u4f18\u5316\u4ece\u76f4\u89c9\u8bd5\u9519\u53d8\u6210\u53ef\u590d\u73b0\u7684\u79d1\u5b66\u5224\u5b9a\u3002<\/strong><\/p>\n

\u4e3a\u4ec0\u4e48”\u770b\u4e00\u5929\u6570\u636e”\u662fTikTok\u6295\u653e\u6700\u9690\u853d\u7684\u6210\u672c\u9ed1\u6d1e\uff1f<\/h2>\n

\u6e38\u620f\u4e0e\u5e94\u7528\u7c7b\u7d20\u6750\u7684\u65e9\u671f\u6570\u636e\u6ce2\u52a8\u6781\u5927\uff1a\u540c\u4e00\u6761\u7d20\u6750\uff0c\u524d500\u6b21\u5c55\u793a\u7684\u70b9\u51fb\u7387\u53ef\u80fd\u662f1.2%\uff0c\u8dd1\u52305000\u6b21\u5374\u56de\u843d\u52300.6%\uff0c\u4e5f\u53ef\u80fd\u53cd\u5f39\u52301.8%\u3002\u8fd9\u79cd\u6ce2\u52a8\u662f\u6982\u7387\u566a\u58f0\uff0c\u4e0d\u662f\u7d20\u6750\u771f\u5b9e\u597d\u574f\u7684\u4fe1\u53f7\u3002\u53ef\u5f88\u591a\u4ee3\u6295\u5728\u6295\u653e\u7b2c\u4e00\u5929\u5c31”\u770bCTR\u6392\u540d”\u5173\u6389\u57ab\u5e95\u7d20\u6750\u3001\u7ed9\u9886\u8dd1\u7d20\u6750\u731b\u52a0\u9884\u7b97\uff0c\u7ed3\u679c\u5173\u6389\u7684\u5f80\u5f80\u662f\u6837\u672c\u4e0d\u8db3\u88ab\u51a4\u6789\u7684\u6f5c\u529b\u6b3e\uff0c\u52a0\u7801\u7684\u5374\u662f\u9760\u8fd0\u6c14\u51b2\u9ad8\u3001\u540e\u7ee7\u4e4f\u529b\u7684\u4f2a\u7206\u6b3e\u3002<\/p>\n

\u66f4\u9ebb\u70e6\u7684\u662f\uff0c\u9891\u7e41\u5f00\u5173\u548c\u8c03\u4ef7\u4f1a\u4e0d\u65ad\u6253\u65adTikTok\u7b97\u6cd5\u7684\u5b66\u4e60\u671f\uff0c\u8ba9\u6bcf\u4e00\u7ec4\u90fd\u505c\u7559\u5728\u6570\u636e\u6700\u4e0d\u7a33\u5b9a\u7684\u9636\u6bb5\u3002\u4e8e\u662f\u5f62\u6210\u6076\u6027\u5faa\u73af\uff1a\u6570\u636e\u8d8a\u4e0d\u7a33\u2192\u8d8a\u60f3\u5e72\u9884\u2192\u8d8a\u5e72\u9884\u8d8a\u4e0d\u7a33\u3002\u51b3\u7b56\u7eaa\u5f8b\u6cd5\u7684\u4ef7\u503c\uff0c\u5c31\u662f\u7528\u7edf\u8ba1\u95e8\u69db\u628a\u8fd9\u53ea”\u95f2\u4e0d\u4f4f\u7684\u624b”\u6309\u4f4f\uff0c\u8ba9\u6570\u636e\u5148\u8dd1\u591f\uff0c\u518d\u8ba9\u4eba\u6765\u5224\u3002<\/p>\n

\u5982\u4f55\u4e3a\u6bcf\u4e00\u6b21\u521b\u610f\u6d4b\u8bd5\u8bbe\u5b9a”\u6700\u5c0f\u6837\u672c\u91cf\u4e0e\u9884\u7b97\u95e8\u69db”\uff1f<\/h2>\n

\u5224\u5b9a\u524d\u5148\u5b9a\u91cf\uff1a\u4e00\u6761\u7d20\u6750\u8981\u8dd1\u5230\u591a\u5c11\u5c55\u793a\u3001\u591a\u5c11\u6b21\u5173\u952e\u4e8b\u4ef6\uff0c\u624d\u6709\u8d44\u683c\u88ab\u5224”\u751f\u6b7b”\u3002\u7ed9\u6e38\u620f\/\u5e94\u7528\u7c7b\u7684\u5b9e\u7528\u951a\u70b9\u662f\u2014\u2014\u4e0a\u5c42\u6307\u6807(3\u79d2\u5b8c\u64ad\u3001\u70b9\u51fb)\u81f3\u5c11\u7d2f\u79ef\u6570\u5343\u6b21\u5c55\u793a\uff0c\u4e0b\u5c42\u6307\u6807(\u5b89\u88c5\u3001\u6ce8\u518c\u3001\u9996\u65e5\u5173\u952e\u52a8\u4f5c)\u81f3\u5c11\u7d2f\u79ef\u51e0\u5341\u6b21\u8f6c\u5316\u4e8b\u4ef6\uff0c\u624d\u5177\u5907\u7edf\u8ba1\u610f\u4e49\u3002\u8fbe\u4e0d\u5230\u95e8\u69db\u7684\u7d20\u6750\u4e00\u5f8b”\u7ee7\u7eed\u89c2\u5bdf”\uff0c\u4e0d\u8fdb\u5165\u5173\u505c\u6216\u653e\u91cf\u51b3\u7b56\u3002<\/p>\n

\u914d\u5957\u8bbe\u4e00\u4e2a\u6d4b\u8bd5\u9884\u7b97\u95e8\u69db\uff1a\u6bcf\u6761\u5f85\u6d4b\u7d20\u6750\u7ed9\u4e00\u4efd\u8db3\u4ee5\u8dd1\u5b8c\u6837\u672c\u91cf\u7684\u56fa\u5b9a\u9884\u7b97(\u4f8b\u5982\u76ee\u6807CPA\u768410\u201320\u500d)\uff0c\u8dd1\u5b8c\u624d\u8bc4\u5224\u3002\u8fd9\u6837\u907f\u514d”\u9884\u7b97\u7ed9\u592a\u5c11\u6c38\u8fdc\u8dd1\u4e0d\u5230\u6837\u672c\u91cf\u3001\u4e8e\u662f\u6c38\u8fdc\u5728\u542b\u7cca\u72b6\u6001\u91cc\u88ab\u968f\u624b\u5173\u6389”\u7684\u5e38\u89c1\u9519\u8bef\u3002<\/p>\n

\u600e\u6837\u7528\u7f6e\u4fe1\u533a\u95f4\u4ee3\u66ff\u5355\u70b9\u6570\u503c\uff0c\u907f\u514d\u88ab\u566a\u58f0\u8bef\u5bfc\uff1f<\/h2>\n

\u4e0d\u8981\u76f4\u63a5\u6bd4\u8f83\u4e24\u6761\u7d20\u6750\u7684CTR\u5355\u70b9\u6570\u503c(\u59821.2% vs 1.0%\u5c31\u5224A\u80dc)\uff0c\u800c\u8981\u770b\u8fd9\u4e2a\u5dee\u5f02\u662f\u5426\u8d85\u51fa\u566a\u58f0\u8303\u56f4\u3002\u5b9e\u64cd\u4e0a\u7ed9\u6bcf\u6761\u7d20\u6750\u7684\u8f6c\u5316\u7387\u7b97\u4e00\u4e2a\u6ce2\u52a8\u533a\u95f4\uff1a\u6837\u672c\u8d8a\u5c0f\u3001\u533a\u95f4\u8d8a\u5bbd\u3002\u5f53\u4e24\u6761\u7d20\u6750\u7684\u533a\u95f4\u5927\u9762\u79ef\u91cd\u53e0\u65f6\uff0c\u8bf4\u660e\u5dee\u5f02\u5f88\u53ef\u80fd\u662f\u968f\u673a\u6ce2\u52a8\uff0c\u4e0d\u80fd\u4e0b\u7ed3\u8bba\uff1b\u53ea\u6709\u533a\u95f4\u57fa\u672c\u5206\u79bb\u3001\u5dee\u5f02\u8fbe\u5230\u7ea6\u5b9a\u7684\u7f6e\u4fe1\u6c34\u5e73(\u5e38\u752890%\u201395%)\uff0c\u624d\u5224\u5b9a”\u663e\u8457\u4f18\/\u663e\u8457\u52a3”\u3002\u4ee3\u6295\u4e0d\u5fc5\u624b\u7b97\uff0c\u7528\u6d4b\u8bd5\u8ba1\u7b97\u8868\u6216A\/B\u663e\u8457\u6027\u5de5\u5177\u8f93\u5165\u5c55\u793a\u91cf\u4e0e\u8f6c\u5316\u6570\u5373\u53ef\u5f97\u51fa\u7ed3\u8bba\u3002<\/p>\n

\u6d4b\u8bd5\u671f\u5982\u4f55\u9501\u5b9a\u7eaa\u5f8b\uff0c\u5e76\u7528\u51b3\u7b56\u77e9\u9635\u7edf\u4e00\u52a8\u4f5c\uff1f<\/h2>\n

\u8bbe\u5b9a”\u6d4b\u8bd5\u7a97\u53e3\u9501\u5b9a\u671f”\uff1a\u7d20\u6750\u8fdb\u5165\u6d4b\u8bd5\u540e\uff0c\u5728\u8dd1\u6ee1\u5b66\u4e60\u671f\u4e0e\u6700\u5c0f\u6837\u672c\u91cf\u4e4b\u524d\uff0c\u4e0d\u52a0\u9884\u7b97\u3001\u4e0d\u6362\u7d20\u6750\u3001\u4e0d\u6539\u5b9a\u5411\u2014\u2014\u628a\u624b\u7ed1\u4f4f\uff0c\u8ba9\u7b97\u6cd5\u548c\u6570\u636e\u5148\u8bf4\u8bdd\u3002\u7a97\u53e3\u7ed3\u675f\u540e\u7edf\u4e00\u6309\u51b3\u7b56\u77e9\u9635\u884c\u52a8\uff1a\u663e\u8457\u66f4\u4f18\u2192\u8fdb\u5165\u653e\u91cf\u68af\u961f\uff1b\u663e\u8457\u66f4\u5dee\u2192\u5173\u505c\u9000\u573a\uff1b\u5dee\u5f02\u4e0d\u663e\u8457\u2192\u5ef6\u957f\u6d4b\u8bd5\u6216\u52a0\u5927\u6837\u672c\uff0c\u800c\u975e\u62cd\u8111\u888b\u4e8c\u9009\u4e00\u3002<\/strong>\u5e76\u9075\u5faa\u5206\u5c42\u5224\u5b9a\u539f\u5219\uff1a\u5148\u786e\u8ba4\u6f0f\u6597\u4e0a\u5c42(\u5b8c\u64ad\u3001\u70b9\u51fb)\u6837\u672c\u8dd1\u591f\uff0c\u518d\u770b\u4e0b\u5c42(\u5b89\u88c5\u3001\u7559\u5b58)\uff0c\u907f\u514d\u4e0a\u5c42\u8fd8\u6ca1\u8dd1\u591f\u91cf\u5c31\u56e0\u4e3a”\u6ca1\u6709\u5b89\u88c5”\u9519\u6740\u7d20\u6750\u3002<\/p>\n

\u628a\u8fd9\u5957\u7eaa\u5f8b\u505a\u6210\u4ee3\u6295SOP\u5e76\u5199\u8fdb\u5468\u62a5\u4e09\u6307\u6807\uff1a\u6d4b\u8bd5\u6709\u6548\u7387<\/strong>(\u8fbe\u5230\u6837\u672c\u91cf\u624d\u5224\u5b9a\u7684\u6bd4\u4f8b)\u3001\u8bef\u6740\u7387<\/strong>(\u88ab\u5173\u505c\u7d20\u6750\u590d\u6d4b\u540e\u8bc1\u660e\u5176\u5b9e\u66f4\u4f18\u7684\u5360\u6bd4)\u3001\u5e73\u5747\u6d4b\u8bd5\u5468\u671f<\/strong>\u3002\u5f53\u8bef\u6740\u7387\u6301\u7eed\u4e0b\u964d\u3001\u6d4b\u8bd5\u6709\u6548\u7387\u7a33\u5b9a\u5728\u9ad8\u4f4d\uff0c\u5c31\u8bf4\u660e\u56e2\u961f\u771f\u6b63\u4ece”\u51ed\u611f\u89c9”\u8fc1\u79fb\u5230\u4e86”\u51ed\u8bc1\u636e”\uff0c\u957f\u671f\u83b7\u5ba2\u6210\u672c\u4e5f\u4f1a\u968f\u4e4b\u8fdb\u5165\u66f4\u7a33\u5b9a\u7684\u533a\u95f4\u3002<\/p>\n

\n

\u4e3a\u4ec0\u4e48\u4e0d\u80fd\u770b\u7b2c\u4e00\u5929\u6570\u636e\u5c31\u5173\u6389\u8868\u73b0\u5dee\u7684TikTok\u7d20\u6750\uff1f<\/h3>\n

\u56e0\u4e3a\u65e9\u671f\u5c55\u793a\u91cf\u5c11\uff0c\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7684\u6ce2\u52a8\u4e3b\u8981\u662f\u6982\u7387\u566a\u58f0\u800c\u975e\u771f\u5b9e\u597d\u574f\u3002\u6837\u672c\u4e0d\u8db3\u65f6\u5173\u505c\uff0c\u5f88\u53ef\u80fd\u8bef\u6740\u4e86\u540e\u7ee7\u4f1a\u7a33\u5b9a\u8868\u73b0\u7684\u6f5c\u529b\u7d20\u6750\u3002\u5e94\u5148\u8dd1\u6ee1\u6700\u5c0f\u6837\u672c\u91cf\u518d\u5224\u5b9a\u3002<\/p>\n

\u4e00\u6761\u6e38\u620f\/\u5e94\u7528\u7d20\u6750\u8981\u8dd1\u591a\u5c11\u6570\u636e\u624d\u503c\u5f97\u4e0b\u7ed3\u8bba\uff1f<\/h3>\n

\u5b9e\u7528\u951a\u70b9\u662f\u4e0a\u5c42\u6307\u6807(3\u79d2\u5b8c\u64ad\u3001\u70b9\u51fb)\u81f3\u5c11\u7d2f\u79ef\u6570\u5343\u6b21\u5c55\u793a\uff0c\u4e0b\u5c42\u6307\u6807(\u5b89\u88c5\u3001\u6ce8\u518c\u7b49)\u81f3\u5c11\u7d2f\u79ef\u51e0\u5341\u6b21\u8f6c\u5316\u4e8b\u4ef6\u3002\u540c\u65f6\u7ed9\u8db3\u80fd\u8dd1\u5b8c\u6837\u672c\u91cf\u7684\u6d4b\u8bd5\u9884\u7b97\uff0c\u8fbe\u4e0d\u5230\u95e8\u69db\u5c31\u7ee7\u7eed\u89c2\u5bdf\uff0c\u4e0d\u8fdb\u5165\u751f\u6b7b\u5224\u5b9a\u3002<\/p>\n

\u7f6e\u4fe1\u533a\u95f4\u6bd4\u76f4\u63a5\u6bd4\u8f83\u6570\u503c\u597d\u5728\u54ea\u91cc\uff1f<\/h3>\n

\u5355\u70b9\u6570\u503c(\u5982CTR 1.2% vs 1.0%)\u65e0\u6cd5\u533a\u5206\u771f\u5b9e\u5dee\u5f02\u548c\u968f\u673a\u6ce2\u52a8\u3002\u7f6e\u4fe1\u533a\u95f4\u4f1a\u968f\u6837\u672c\u91cf\u53d8\u5316\uff1a\u533a\u95f4\u91cd\u53e0\u8bf4\u660e\u5dee\u5f02\u53ef\u80fd\u662f\u566a\u58f0\u3001\u4e0d\u80fd\u4e0b\u7ed3\u8bba\uff1b\u533a\u95f4\u57fa\u672c\u5206\u79bb\u3001\u8fbe\u523090%\u201395%\u7f6e\u4fe1\u6c34\u5e73\u624d\u7b97\u663e\u8457\uff0c\u5224\u5b9a\u66f4\u53ef\u9760\u3002<\/p>\n

\u6d4b\u8bd5\u671f”\u9501\u5b9a\u7eaa\u5f8b”\u5177\u4f53\u9501\u4ec0\u4e48\uff1f<\/h3>\n

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