{"id":24648,"date":"2026-07-23T08:32:38","date_gmt":"2026-07-23T00:32:38","guid":{"rendered":"https:\/\/vgsem.com\/?p=24648"},"modified":"2026-07-23T08:32:38","modified_gmt":"2026-07-23T00:32:38","slug":"2026%e5%b9%b4google-ads%e4%bb%a3%e6%8a%95%e9%a3%8e%e9%99%a9%e6%8e%a7%e5%88%b6%e6%96%b9%e6%b3%95%ef%bc%9a%e7%94%a8performance-max%e9%bb%91%e7%ae%b1%e6%8a%a4%e6%a0%8f%ef%bc%8c%e6%8a%8a%e6%99%ba%e8%83%bd","status":"publish","type":"post","link":"https:\/\/vgsem.com\/?p=24648","title":{"rendered":"2026\u5e74Google Ads\u4ee3\u6295\u98ce\u9669\u63a7\u5236\u65b9\u6cd5\uff1a\u7528Performance Max\u9ed1\u7bb1\u62a4\u680f\uff0c\u628a\u667a\u80fd\u5e7f\u544a\u7cfb\u5217\u7684\u5931\u63a7\u98ce\u9669\u9501\u8fdb\u53ef\u63a7\u8fb9\u754c\u5b9e\u6218\u6307\u5357"},"content":{"rendered":"

Performance Max \u662f\u4ee3\u6295\u6700\u5927\u9ed1\u7bb1\u98ce\u9669\u6e90\uff0c\u7528\u4e94\u9053\u62a4\u680f\u5373\u53ef\u628a\u5931\u63a7\u9501\u8fdb\u53ef\u63a7\u8fb9\u754c\u3002<\/p>\n

\u4e3a\u4ec0\u4e48 Performance Max \u4f1a\u6210\u4e3a\u4ee3\u6295\u7684\u98ce\u9669\u9ed1\u6d1e\uff1f<\/h2>\n

Performance Max\uff08PMax\uff0c\u667a\u80fd\u5e7f\u544a\u7cfb\u5217\uff09\u628a\u7248\u4f4d\u9009\u62e9\u3001\u53d7\u4f17\u6269\u5c55\u3001\u51fa\u4ef7\u548c\u5f52\u56e0\u5168\u90e8\u4ea4\u7ed9\u8c37\u6b4c\u7b97\u6cd5\uff0c\u4ee3\u6295\u56e2\u961f\u53ea\u7ed9\u201c\u7d20\u6750+\u5546\u54c1\u5e93+\u8d44\u4ea7\u7ec4\u4fe1\u53f7\u201d\u3002\u8fd9\u6b63\u662f\u98ce\u9669\u6240\u5728\uff1a\u4f60\u770b\u4e0d\u5230\u5e7f\u544a\u6295\u5728\u54ea\u3001\u88ab\u8c01\u70b9\u3001\u5f52\u56e0\u600e\u4e48\u7b97\u3002\u5f53\u591a\u4e2a\u5ba2\u6237\u8d26\u6237\u5171\u7528\u540c\u4e00\u5957\u4ee3\u6295\u65b9\u6cd5\u8bba\u65f6\uff0cPMax \u5e38\u5e38\u51fa\u73b0\u4e09\u7c7b\u5931\u63a7\u2014\u2014\u54c1\u724c\u8bcd\u88ab\u541e\uff08\u81ea\u6709\u641c\u7d22\u6d41\u91cf\u88ab PMax \u622a\u80e1\u91cd\u590d\u8ba1\u8d39\uff09\u3001\u4e0d\u76f8\u5173\u5c55\u793a\uff08\u4f4e\u8d28\u7248\u4f4d\u6df7\u5165\uff09\u3001\u8001\u5ba2\u590d\u8d2d\u88ab\u7b97\u6210\u65b0\u5ba2\u589e\u91cf\u3002\u5bf9\u4ee5\u6e38\u620f\u4e0e\u5e94\u7528\u7c7b\u5e7f\u544a\u4e3a\u4e3b\u7684\u4ee3\u6295\u5546\u6765\u8bf4\uff0c\u8fd9\u4f1a\u76f4\u63a5\u626d\u66f2\u6548\u679c\u6c47\u62a5\uff0c\u751a\u81f3\u89e6\u53d1\u7b56\u7565\u8fde\u5e26\u98ce\u9669\u3002\u628a PMax \u5f53\u4f5c\u201c\u9ad8\u6743\u9650\u9ed1\u7bb1\u8d44\u4ea7\u201d\u6765\u7ba1\u7406\uff0c\u662f\u4ee3\u6295\u98ce\u9669\u63a7\u5236\u7684\u5fc5\u7b54\u9898\u3002<\/p>\n

\u7b2c\u4e00\u9053\u62a4\u680f\uff1a\u54c1\u724c\u62a4\u680f\u5982\u4f55\u9632\u6b62\u81ea\u6709\u6d41\u91cf\u88ab\u91cd\u590d\u8ba1\u8d39\uff1f<\/h2>\n

\u6700\u5bb9\u6613\u88ab\u5ffd\u89c6\u5374\u6700\u70e7\u94b1\u7684\u95ee\u9898\uff0c\u662f PMax \u628a\u672c\u8be5\u7531\u54c1\u724c\u641c\u7d22\u5e7f\u544a\u627f\u63a5\u7684\u81ea\u6709\u6d41\u91cf\u62a2\u8d70\uff0c\u9020\u6210\u201c\u9884\u7b97\u5185\u90e8\u6253\u67b6\u3001\u82b1\u8d39\u865a\u9ad8\u201d\u3002\u89e3\u6cd5\u662f\u5728\u8d26\u6237\u5c42\u628a\u6240\u6709\u54c1\u724c\u8bcd\u3001\u516c\u53f8\u540d\u3001\u4ea7\u54c1\u540d\u52a0\u5165\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u5e76\u5f00\u542f\u54c1\u724c\u6392\u9664\uff08business name exclusion\uff09\u529f\u80fd\uff0c\u8ba9 PMax \u4e0d\u518d\u5bf9\u54c1\u724c\u67e5\u8be2\u51fa\u4ef7\u3002\u540c\u65f6\u7528\u641c\u7d22\u8bcd\u62a5\u544a\u6bcf\u5468\u590d\u6838\uff0c\u53d1\u73b0 PMax \u5077\u5403\u54c1\u724c\u8bcd\u7acb\u523b\u56de\u586b\u5426\u5b9a\u8bcd\u3002\u8fd9\u9053\u62a4\u680f\u4e0d\u6539\u6295\u653e\u91cf\u7ea7\uff0c\u5374\u80fd\u628a\u201c\u81ea\u5df1\u6253\u81ea\u5df1\u201d\u7684\u6c34\u5206\u6324\u5e72\u51c0\uff0c\u8ba9\u6548\u679c\u6c47\u62a5\u56de\u5230\u771f\u5b9e\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n

\u8d44\u4ea7\u7ec4\u9694\u79bb\u4e3a\u4ec0\u4e48\u5fc5\u987b\u505a\uff1f<\/h2>\n

\u4e00\u4e2a PMax \u5e7f\u544a\u7cfb\u5217\u91cc\u5f80\u5f80\u585e\u4e86\u591a\u4e2a\u8d44\u4ea7\u7ec4\uff08asset group\uff09\uff0c\u5982\u679c\u5b83\u4eec\u5171\u7528\u4e00\u5957\u4fe1\u53f7\u5374\u6307\u5411\u5dee\u5f02\u5f88\u5927\u7684\u4e1a\u52a1\u7ebf\uff0c\u7b97\u6cd5\u4f1a\u628a\u9ad8\u610f\u5411\u4eba\u7fa4\u8bef\u6295\u5230\u4e0d\u76f8\u5173\u4ea7\u54c1\u4e0a\uff0c\u5f62\u6210\u201c\u4fe1\u53f7\u4e32\u5473\u201d\u3002\u6b63\u786e\u505a\u6cd5\u662f\uff1a\u6bcf\u4e2a\u8d44\u4ea7\u7ec4\u53ea\u670d\u52a1\u4e00\u6761\u6e05\u6670\u4e1a\u52a1\u7ebf\uff0c\u5404\u81ea\u7ed1\u5b9a\u72ec\u7acb\u7684\u53d7\u4f17\u4fe1\u53f7\u3001\u72ec\u7acb\u7684\u8d44\u4ea7\u7ec4\u7ea7\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u5e76\u5728\u547d\u540d\u4e0a\u505a\u4e25\u683c\u533a\u5206\u3002\u5bf9\u6e38\u620f\u7c7b\u5ba2\u6237\uff0c\u6309\u201c\u4e0d\u540c\u4ea7\u54c1\u3001\u4e0d\u540c\u5e02\u573a\u3001\u4e0d\u540c\u8bed\u8a00\u7248\u672c\u201d\u62c6\u8d44\u4ea7\u7ec4\uff0c\u65e2\u4fdd\u4f4f\u7b97\u6cd5\u5b66\u4e60\u7684\u7eaf\u5ea6\uff0c\u4e5f\u8ba9\u540e\u7eed\u6392\u67e5\u54ea\u7ec4\u5728\u5931\u63a7\u53d8\u5f97\u7b80\u5355\u3002<\/p>\n

\u600e\u4e48\u53cd\u5411\u62c6\u89e3 PMax \u7684\u6d41\u91cf\u771f\u76f8\uff1f<\/h2>\n

PMax \u4e0d\u7ed9\u4f60\u5b8c\u6574\u641c\u7d22\u8bcd\uff0c\u4f46\u4f1a\u5f00\u653e\u7248\u4f4d\uff08placement\uff09\u4e0e\u90e8\u5206\u641c\u7d22\u8bcd\u62a5\u544a\u3002\u4ee3\u6295\u56e2\u961f\u5e94\u6bcf\u6708\u62c9\u53d6\u8fd9\u4e24\u4efd\u62a5\u544a\uff0c\u505a\u201c\u53cd\u5411\u62c6\u89e3\u201d\uff1a\u5bf9\u6210\u4eba\u5185\u5bb9\u3001\u4f4e\u8d28\u5e94\u7528\u3001\u4e0d\u76f8\u5173\u5c55\u793a\u7684\u7248\u4f4d\u505a\u7ad9\u70b9\u6392\u9664\uff08placement exclusion\uff09\uff0c\u5bf9\u53cd\u590d\u51fa\u73b0\u7684\u504f\u79bb\u610f\u56fe\u8bcd\u505a\u8d26\u6237\u7ea7\u5426\u5b9a\u8bcd\u56de\u586b\u3002\u66f4\u5173\u952e\u7684\u662f\uff0c\u628a\u201c\u81ea\u7136\u641c\u7d22+\u54c1\u724c\u5e7f\u544a+\u76f4\u63a5\u8bbf\u95ee\u201d\u6392\u9664\u5728 PMax \u7684\u5f52\u56e0\u4e4b\u5916\uff0c\u907f\u514d\u5b83\u628a\u672c\u5c31\u4f1a\u53d1\u751f\u7684\u8f6c\u5316\u7b97\u4f5c\u81ea\u5df1\u7684\u529f\u52b3\u3002\u8fd9\u4e00\u6b65\u662f\u628a\u9ed1\u7bb1\u201c\u64ac\u5f00\u4e00\u6761\u7f1d\u201d\u7684\u6838\u5fc3\u52a8\u4f5c\u3002<\/p>\n

\u589e\u91cf\u62a4\u680f\uff1a\u600e\u6837\u786e\u8ba4 PMax \u771f\u6709\u589e\u91cf\uff1f<\/h2>\n

PMax \u5ba3\u79f0\u7684 ROAS \u5e38\u5e38\u5305\u542b\u5927\u91cf\u81ea\u7136\u91cf\u4e0e\u62a2\u81ea\u6709\u91cf\uff0c\u4e0d\u80fd\u76f4\u63a5\u5f53\u5206\u914d\u4f9d\u636e\u3002\u505a\u6cd5\u662f\u4fdd\u7559\u4e00\u4e2a\u53ea\u8dd1\u6807\u51c6\u641c\u7d22\u4e0e\u8d2d\u7269\u5e7f\u544a\u7684\u5bf9\u7167\u8d26\u6237\uff08holdout\uff09\uff0c\u4e0e PMax \u8d26\u6237\u5728\u76f8\u540c\u5468\u671f\u3001\u76f8\u540c\u51fa\u4ef7\u7b56\u7565\u4e0b\u5bf9\u6bd4\uff0c\u5265\u79bb\u201c\u672c\u5c31\u4f1a\u8f6c\u5316\u201d\u7684\u90e8\u5206\uff0c\u53ea\u8ba4\u771f\u5b9e\u589e\u91cf ROAS\u3002\u518d\u53e0\u52a0\u65b0\u5ba2\u83b7\u53d6\u4ef7\u503c\u51fa\u4ef7\uff08new customer acquisition bid\uff09\u4e0e\u4ef7\u503c\u95e8\u69db\uff0c\u9632\u6b62\u9884\u7b97\u7838\u5728\u8001\u5ba2\u590d\u8d2d\u4e0a\u5237\u91cf\u3002\u5f53 PMax \u7684\u771f\u5b9e\u589e\u91cf\u8dcc\u7834\u9608\u503c\uff0c\u5c31\u964d\u9884\u7b97\u6216\u9000\u56de\u6807\u51c6\u5e7f\u544a\u7cfb\u5217\uff0c\u628a\u98ce\u9669\u4e3b\u52a8\u6743\u7559\u5728\u4ee3\u6295\u56e2\u961f\u624b\u91cc\u3002<\/p>\n

\n

Performance Max \u548c\u666e\u901a\u641c\u7d22\u5e7f\u544a\u6700\u5927\u7684\u98ce\u9669\u533a\u522b\u662f\u4ec0\u4e48\uff1f<\/h3>\n

\u666e\u901a\u641c\u7d22\u5e7f\u544a\u7248\u4f4d\u3001\u5173\u952e\u8bcd\u3001\u5f52\u56e0\u90fd\u53ef\u89c1\u53ef\u63a7\uff1bPerformance Max \u628a\u7248\u4f4d\u3001\u53d7\u4f17\u6269\u5c55\u548c\u5f52\u56e0\u4ea4\u7ed9\u7b97\u6cd5\uff0c\u4ee3\u6295\u56e2\u961f\u770b\u4e0d\u5168\u6295\u653e\u53bb\u5411\uff0c\u5bb9\u6613\u51fa\u73b0\u54c1\u724c\u8bcd\u88ab\u541e\u3001\u4e0d\u76f8\u5173\u5c55\u793a\u548c\u5f52\u56e0\u865a\u9ad8\u4e09\u7c7b\u5931\u63a7\u3002<\/p>\n

\u54c1\u724c\u6392\u9664\u529f\u80fd\u8981\u600e\u4e48\u5f00\uff1f<\/h3>\n

\u5728 Google Ads \u54c1\u724c\u6392\u9664\u8bbe\u7f6e\u4e2d\u63d0\u4ea4\u53d7\u4fdd\u62a4\u7684\u54c1\u724c\u8bcd\u4e0e\u516c\u53f8\u540d\uff0cPMax \u4fbf\u4e0d\u518d\u5bf9\u8fd9\u4e9b\u67e5\u8be2\u51fa\u4ef7\uff1b\u540c\u65f6\u8d26\u6237\u7ea7\u5426\u5b9a\u5173\u952e\u8bcd\u540c\u6b65\u52a0\u54c1\u724c\u8bcd\uff0c\u5e76\u7528\u641c\u7d22\u8bcd\u62a5\u544a\u6bcf\u5468\u590d\u6838\u56de\u586b\uff0c\u53cc\u4fdd\u9669\u9632\u81ea\u6709\u6d41\u91cf\u88ab\u91cd\u590d\u8ba1\u8d39\u3002<\/p>\n

\u591a\u8d44\u4ea7\u7ec4\u4e0d\u9694\u79bb\u4f1a\u6709\u4ec0\u4e48\u540e\u679c\uff1f<\/h3>\n

\u4e0d\u540c\u4e1a\u52a1\u7ebf\u7684\u8d44\u4ea7\u7ec4\u5171\u7528\u4fe1\u53f7\u4f1a\u5bfc\u81f4\u201c\u4fe1\u53f7\u4e32\u5473\u201d\uff0c\u9ad8\u610f\u5411\u4eba\u7fa4\u88ab\u8bef\u6295\u5230\u4e0d\u76f8\u5173\u4ea7\u54c1\uff0c\u6d6a\u8d39\u9884\u7b97\u4e14\u62c9\u4f4e\u6574\u4f53\u8f6c\u5316\u3002\u6309\u4ea7\u54c1\u3001\u5e02\u573a\u3001\u8bed\u8a00\u62c6\u8d44\u4ea7\u7ec4\u5e76\u5404\u81ea\u7ed1\u5b9a\u72ec\u7acb\u5426\u5b9a\u8bcd\uff0c\u624d\u80fd\u4fdd\u4f4f\u7b97\u6cd5\u5b66\u4e60\u7eaf\u5ea6\u3002<\/p>\n

\u6ca1\u6709\u5bf9\u7167\u8d26\u6237\u600e\u4e48\u9a8c\u8bc1 PMax \u589e\u91cf\uff1f<\/h3>\n

\u4e2d\u5c0f\u4ee3\u6295\u53ef\u5148\u7528\u201c\u5730\u7406\u6682\u505c\u5bf9\u7167\u201d\uff1a\u5728\u90e8\u5206\u533a\u57df\u6682\u505c PMax\u3001\u4fdd\u7559\u6807\u51c6\u5e7f\u544a\uff0c\u5bf9\u6bd4\u8be5\u533a\u57df\u4e0e\u6b63\u5e38\u533a\u57df\u7684\u8f6c\u5316\u5dee\u503c\u4f30\u7b97\u589e\u91cf\uff1b\u540c\u65f6\u628a\u81ea\u7136\u641c\u7d22\u4e0e\u54c1\u724c\u6d41\u91cf\u4ece PMax \u5f52\u56e0\u4e2d\u6392\u9664\uff0c\u907f\u514d\u865a\u9ad8\u3002<\/p>\n

\u4ee3\u6295\u5546\u591a\u4e45\u8be5\u5ba1\u8ba1\u4e00\u6b21 PMax \u62a4\u680f\uff1f<\/h3>\n

\u54c1\u724c\u5426\u5b9a\u4e0e\u7248\u4f4d\u6392\u9664\u5efa\u8bae\u6bcf\u5468\u590d\u6838\uff0c\u8d44\u4ea7\u7ec4\u9694\u79bb\u5728\u65b0\u5efa\u7cfb\u5217\u65f6\u5373\u56fa\u5316\uff0c\u589e\u91cf\u5bf9\u7167\u6309\u6708\u505a\u4e00\u6b21\uff1b\u5ba2\u6237\u4e1a\u52a1\u6216\u653f\u7b56\u53d8\u52a8\u65f6\u5373\u65f6\u91cd\u5ba1\uff0c\u628a\u62a4\u680f\u4ece\u201c\u4e0a\u7ebf\u4e00\u6b21\u201d\u53d8\u6210\u201c\u6301\u7eed\u8fd0\u8425\u201d\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Performance Max \u662f\u4ee3\u6295\u6700\u5927\u9ed1\u7bb1\u98ce\u9669\u6e90\uff0c\u7528\u4e94\u9053\u62a4\u680f\u5373\u53ef\u628a\u5931\u63a7\u9501\u8fdb\u53ef\u63a7\u8fb9\u754c\u3002 \u4e3a\u4ec0\u4e48 Perfor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24648","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\r\n2026\u5e74Google Ads\u4ee3\u6295\u98ce\u9669\u63a7\u5236\u65b9\u6cd5\uff1a\u7528Performance Max\u9ed1\u7bb1\u62a4\u680f\uff0c\u628a\u667a\u80fd\u5e7f\u544a\u7cfb\u5217\u7684\u5931\u63a7\u98ce\u9669\u9501\u8fdb\u53ef\u63a7\u8fb9\u754c\u5b9e\u6218\u6307\u5357 - vgsem<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/vgsem.com\/?p=24648\" \/>\r\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"2026\u5e74Google Ads\u4ee3\u6295\u98ce\u9669\u63a7\u5236\u65b9\u6cd5\uff1a\u7528Performance Max\u9ed1\u7bb1\u62a4\u680f\uff0c\u628a\u667a\u80fd\u5e7f\u544a\u7cfb\u5217\u7684\u5931\u63a7\u98ce\u9669\u9501\u8fdb\u53ef\u63a7\u8fb9\u754c\u5b9e\u6218\u6307\u5357 - 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